XUV 5OO Launched

Mahindra and Mahindra have travelled a long journey. They are a very strong name in agricultural equipments also. Mahindra’s were the first to step in the so called “SUV” segment by getting the Willys Jeep in India back in 1947

They were always a rugged name in automobiles. Their design was very conventional, straight lined and basic. One can understand this with the looks of MM540DP, Commander, Marshal, Major etc. They are still the top preference among rural customers. However as they moved on, they started showing gradual change in design which was initiated from Armada. Scorpio was their major breakthrough (also it marked the beginning of their name-ending-with “O” fixation) followed by Xylo.

Mahindras had already won lots of popularity with the success of Scorpio. They wanted to be in sync with the changing time with a dominant successor of the Scorpio and had announced the development of a Global SUV, which was developed under the code name W201.

Designed by Mahindra Research Valley Chennai, the XUV500 marks the beginning of a new generation Mahindra SUVs. This XUV500 is very important for Mahindra, as firstly it is supposed to be their most advanced flagship model and secondly, it is meant to take on segment leader Toyota Innova, the Tata Aria and biggies like the Chevrolet Captiva, Toyota Fortuner etc.

The premium Mahindra XUV500 (pronounced as Five Double O) when launched on 29th September 2011, was a bomb dropped, as it was packed with fantastic features, killer looks and way lesser priced than the market speculated. We decide to tame Mahindra’s latest wild beast, the XUV500, which boasts of taking inspirational cues from a cheetah and give it a fair chance to prove its mettle.